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Image Factory was founded by five commmunications experts with the aim of helping the image-building of their clients through creative and efficient solutions.

Our many years expertise obtained in the field of politics economy and the media is the guarantee of the quality of our services.

Our services cover the wide array of activities necessary for effective communication:

Strategic Communications Planning
We prepare detailed communications and actions plans, based on a preliminary mapping of your needs, goals and opportunities.
We will assess your strengths and weaknesses, all while making sure to calculate the steps of your competitors and environmental factors. This results in a mid- and long-term step-by-step plan for you.
With a well-designed plan in your hands, nothing will ever take you by surprise.

Daily Communications Advice
We will not leave you stranded in the execution of your custom communications strategy.
We take part in every element of the execution of strategy: based on your daily needs we will plan necessary steps, adapt to changes in the environment effected by your competitors and manage crisis situations, all to help you anticipate and counter threats to you and your organization.
Thinking several steps in advance allows us to ensure that you not only reach the top, but that you stay there for the long-term.

Media Management
We can manage you and your organizations media activities: from choosing news items to writing press releases to reaching target groups through media contacts. We do everything from planning and evaluating appearances to managing your organization’s press relations.
We can plan the creative conceptualization of newsworthy events and help you execute them. Our vast experience in media and our network of experts with wide contacts will organize your organization’s important interviews and panel discussions, and will help you prepare accordingly. Our cooperation will ensure that the media covers those events that will profit your organization and move it closer to attaining its goals.
Let us deal with the media, while you deal with what you are best at.

Profile Building
Through profile building your and your organization’s image will be more unique and identifiable. This is how we will ensure that when anyone thinks of your organization, the same three things will come to their mind.
Given the vast amount of news out there in today’s telecommunications age, it is impossible to present the entire spectrum of activities taken on by business or public figures. Through profile building we can ensure that the public knows of and focuses on your most advantageous characteristics.

Campaign Management
We will design messages in accordance with your strategic goals. We’ll plan accumulative creative tools and campaign events, build your optimal media strategy, work out your campaign schedule, and help with every detail of execution.
Well-constructed campaigns bring noticeable results quickly, increase you and your organization’s recognition, and leave positive impressions in your target audience.

Crisis Management
We will model potential risks and work out recommendations for solving problems.
We manage crisis situations to soften the impact of scenarios that can be damaging, or even turn them to your advantage.

Communications Training
With the help of our experts we will make a professional media player of you and those colleagues who make regular public appearances.
Using the participation of practicing journalists and practical studio training, we can help you master on-camera behavior and speech.
We will provide you with debating and reasoning tools that will allow you to always be in control of your situation, whether you are in any public forum or medium; whether alone or in a debate; whether live or taped.

Urban and municipality marketing
We will evaluate your municipality’s communications and find the best further steps.
With daily strategic advice, including creative marking and organizational development ideas, and online and print publications, we will help develop a unique image for your locality. This will draw the attention of investors and enhance your development and tourist industry.

Communications Audit
We will give you a detailed and precise picture of you or your organization’s success in delivering messages to the public.
Our audit covers the organizational background of communications, utilized channels, and the effectiveness of messages.
We also offer situational analyses so that you will always know what changes are necessary.

Research
With the help of qualitative and quantitative research tailored to your strategic needs, we will produce an exact picture of how the public views you and your competitors.
Research produced by our partners allows us to identify your most pressing tasks.
With detailed research results we can identify the positive and negative aspects of your image, your potential risks, and those directions in which you should take your first steps.

Online Image Building
We will research your online presence opportunities and develop a modern, attention-grabbing and memorable internet image.
We will design and operate your online networking matrix. Using various internet tools in a harmoniously constructed manner, and by managing social networks, we will ensure that you and your organization are in continuous contact with your most important target groups.
We will ensure that your website is always fresh and up-to-date, and that your newsletters always make it into the hands of press actors and opinion leaders.

The founders of Image Factory represent competence and views in five different areas.

We meet the needs of our clients by utilizing our network of experts and the outstanding work of our partners.

Contact Information

Image Factory

H-1026 Budapest, Garas u. 1.

Phone / fax: +36 1 315 32 01

E-mail:

Our Philosophy

Everyone has an image. But it is not always clear which image suits us best. A positive image will never fall into your lap. It must be carefully constructed, whether in public or in business life.

Many people think that the vast amount of information we receive makes communication impossible. We can help in this regard. We know what it takes to construct a successful image: understandable messages, original ideas and hard work.

Everyday, we see grand and expensive campaigns that miss the mark. They lack well-defined goals, they use ineffective methods and poorly chosen channels, and they do not adequately measure the needs of clients. Often the message conveyed is simply dull.

We guarantee that our recommendations will perfectly fit your goals and opportunities. Our ideas are realist and doable. The results of our advice have been proven in practice time and time again.

This is underscored by our cooperation with Hungarian and international firms, NGO-s, and public figures. We have participated in the profile building, campaign strategies and operative functioning of political and business actors. We also have experience in defining communication strategies for municipalities.

One of the keys to our success and the success of our clients is the fact that we break from clichés: originality is a vital aspect in the age of infotainment. In a time where our messages must find space between news on anything from earthquakes to the birth of new zoo animals, goals cannot be met without a creative streak.